Invited Speakers

Asst. Prof. Ho Keat Leng, National Tsing Hua University

Dr. Leng Ho Keat is currently an Assistant Professor with National Tsing Hua University. He has taught marketing for more than 20 years in various tertiary educational institutions including at Nanyang Technological University in Singapore. He has published more than 50 research papers in journals such as Asia Pacific Journal of Marketing and Logistics. His latest publication is a co-edited book on sports sponsorship and branding published by Routledge as part of the World Association for Sport Management Book Series. He received several awards for his research including the Emerald Literati Award in 2020 for a research paper on social media marketing published in the International Journal of Sports Marketing and Sponsorship. He has also received more than US$400,000 in research grants. He is currently the Associate Editor for the journal Managing Sport and Leisure and the editorial board member of several academic journals.

Title: Teaching in English to non-native speakers: Misconceptions, Mistakes and Missed Opportunities